Bruce is an innovative leader who specializes in turnarounds and sustained success with in-depth knowledge and experience in multiple retail sectors. Prior positions include CEO of Dollar Express, CEO of Fred’s Inc., EVP of merchandising and marketing for Meijer, Inc., EVP / GM for Bruno’s Supermarkets, Inc., and Director of fresh category management for Food Lion, Inc. Bruce is currently Executive Vice Chairman and CEO of a privately held retail chain with 412 multi banner discount and off-price stores across 18 states.